The answer to this is simple.. Yes.
Networking is very important as a personal trainer.
Networking is the main way you will meet your clients and how you will develop a reputation and thus meet more clients.
There are 2 basic marketing methods available to you as a personal trainer:
- Promotional material
All other marketing work should fall into these categories. Promotional material is often the focus of personal trainers who have either forgotten how important networking is or are afraid to network. Don’t get me wrong promotional material is important, however it is more expensive and less effective than networking.
So what is networking?
Networking is developing a reputation and group of people who will use your services and recommend your services.
It is done by talking and communicating, not just chatting to everyone you can but by developing relationships and trust with others. Also demonstrating that you are a highly competent expert in your field.
Networking can be done in the gym or out of the gym. In the gym it is straight forward, get to know everyone, especially key members of staff who talk and influence members. Also key members who again talk to people.
Outside of the gym it is also simple and the possibilities are endless, firstly however i recommend going to a business network. These are set up specifically for this purpose so all the people there will be keen to speak to you and find out more about you.
So what are you waiting for, Network and enjoy yourself.
Check out this article on business networking for fitness professionals.
p.s. Dont forget to pass on this article to your network!